Non-Apple tablets have collectively surpassed the iPad for the first time in terms of worldwide marketshare, according to research firm Canalys. During the June quarter, Apple achieved a share of 42.7 percent, giving it dominance in terms of individual tablet makers. Together, however, Amazon, Acer, Samsung, Lenovo, and other tablet makers scored a 57.3 percent slice. In Q2 2012, Apple held 71.2 percent of the market versus the remainder’s 28.9 percent.
Canalys attributes the decline in Apple’s fortunes to aging hardware, and diluted innovation. Tablets are now mainstream products and hardware innovation is increasingly difficult. With branded Android tablets available for less than $150, the PC market has never been so good for consumers. While most don’t use their tablets for more than web browsing or book reading, the tablet market is clearly going thru some evolution cialis versand. And, with shorter lifespans for products, the public’s need for “new and now” continues to be front and center in the retailing of all portable computers.
So, while Apple clearly maintains a lead as an individual manufacturer of tablets, the overall market is getting crowded. At the same time, the release of a product doesn’t signify success. Microsoft just wrote off nearly $1Billion in Slate computers it says it cannot sell.